GM Experience Online: Live internet coverage of the GM Auto Show.

Produced live internet event coverage for GM of the 2000 North American International Auto Show, including supervision of the design team, web production team, and onsite media production team. The “GM Experience” included live feeds along with stories produced in the classic Quokka Sports immersive style.

Less than a week before the start of the North American International Auto Show, Quokka unexpectedly needed someone to take over as Producer of the live online coverage. Based on my proven experience with managing programs related to live events and my diverse background, I was pulled in to oversee all of the various teams and ensure a successful event. Fortunately I had worked previously with the design and web production teams on other Quokka Sports live event projects. With an experienced media production team onsite I was able to focus on the overall event logistics, communication, and coordination.

Quokka’s foray into “brand immersion” was a huge success for GM and sealed the deal: Quokka Sports was selected by GM Racing to provide internet coverage of the 24 Hours of Le Mans.

Company: Helium for Quokka Sports
Position: Producer

References:
Press coverage